CULTURE

“ARDEN” is originated from the word “Ardent”, which means full of enthusiasm, passionate and zealous. It used to refer to “Valley of Eagle” in old English. Arden the forest is a very nice place in Shakespeare’s play. So, the brand ARDEN intends to tell people, we are a vigorous company, we are a group of earnest people!

Our logo characterized by the 3 basic colors–red/green/blue, means the company is rooted in LED lighting and steadfast in urban illumination. The logo, in the shape of a bridge, conveys ARDEN’s values: connection, consistency, communication. One detail which deserves attention is, the red curve in the logo is a ray of light irradiating from one side to the other side. We hope ARDEN is a company that brings people not only light, but hope as well.

CONNECTION | Our company is a cohesive group, we are a reliable partner of our customers and suppliers.

COMMUNICATION | No matter inside ARDEN or with our customers, we stick to one principle–communication produces understanding, understanding produces trust, trust produces efficiency.

CONSISTENCY| We think highly of top-layer design and master plan, and consistently carry out what we agreed.

Since we were established in 2012, we are committed to bring fresh air to this industry, with our design and our technique. Delivering common items and selling cheap ideas are not our style. The right solution, according to our philosophy, is of good quality and with decent taste. On the other hand, we cater to real needs instead of untrue pursuit. All our products are practical in functionality, beautiful in look, but not specious works of art.
We believe, only quality light delivers real beauty for commercial lighting. Only appropriate light can bring out the beauty of an occasion or serve the occasion with an matching ambience. To the contrast, architectural lighting or urban lighting, as we understand, need to create more than to serve. For every project,there are many struggles to fulfill its designed mission, to reach its potential, but every time we are excited to be involved into those marvelous projects to make the world more beautiful!